A conclusion is the part of a text or essay that aims to retake the ideas transmitted throughout development and introduction.
One conclusion is to briefly synthesize the most relevant points, contributing the knowledge explored throughout the text or essay, but being careful not to repeat exactly what you have already written (avoid redundancy!), Or to attach new information that does not It has been mentioned before.
The idea is not to leave loose ends for your reader, clarify the reason why your text should matter and leave a lasting impression.
It happens to us in real life: the best memories come from good endings. It is not that you take a look at your own life so you can see that the memories you keep with more love and luxury of details, are those whose end, could not have been better.
And when these experiences generate good memories, unconsciously (although sometimes very conscious), they make you want to experience situations that generate the same level of pleasure, therefore, you go in search of the sensation; it’s not like that?
Taking this to another level, the same happens with activities such as writing and reading.
As a reader, you expect to always end up with a good impression and learning, which leads you to look for more content of the same species.
As a writer or content producer (in our case), you always need to build a text that satisfies the reader and arouses empathy and interest with what you just explained.
Being a mistake that we all usually make, writing is not just about making a good impression at the beginning, creating a good plot in the middle and forgetting about a good ending.
Is that … if we put so much effort to expose our ideas, why not also close with a flourish?
It is for this reason that today I want to dedicate this space to reflect on how to make an excellent conclusion and ensure the satisfaction of your readers.
I also want us to look together at some very important tips that will help you create the best conclusions for texts such as short essays, letters and, above all, for internet content, whether in Content Marketing strategies or personal blogs 😉
What is a conclusion?
Sometimes it happens that, to define an issue, we must first turn to talk about what is not. And this is precisely what I will do to define what a conclusion is.
In a wrong way, the conclusions have been understood as the summary of everything that has already been stated in a text, and it is not so! One conclusion is not to repeat the ideas, but rather, it is a key opportunity to emphasize the idea or main point of a writing.
In other words, the conclusion can be defined as the right time to leave a memorable mark on the reader.
The objective of this part of the text is to remind you for the last time, why everything you have explained is important, give you an explanation of why the results obtained and leave the door open to other issues and other possible areas of interest to be addressed. in the future, but still linked to your intellectual contribution.
OMG! All that at the same time?
Yes. No one said that finishing is easy, it is not. It is in fact the part that generates the most difficulties in the entire writing process. Including, and sometimes overcoming, the crisis of the blank sheet.
What should a conclusion have?
A conclusion is constructed from three stages: purpose, problem, and possibility.
Let’s go for each one:
The first thing that a conclusion should make is to clarify to the reader any doubt that he may still have on the subject addressed.
That is, in it you return to the main points, demonstrating how you solved the problem. This serves so that the reader does not forget what was the point or the most important points that you addressed in the text.
Once you cover the important points, you must show the reader that the writing you just read offers a real solution. How? Emphasizing the great idea of the text; What you wanted to show
Knowledge is not a matter with an endpoint. On the contrary, it is something that is built indefinitely and your demonstration in a text is only a contribution to an even greater theme.
The conclusion, on the other hand, is an opportunity to invite the reader to continue feeling like going deeper. And this you can achieve, making a clear call to something you want the reader to do.
For example, invite him to wait for the next part of your writing or lead it to other content that you have created with related topics so that the reader can learn more about the subject.
Invite him to contribute knowledge in the form of a comment or simply to put into practice what he has learned in order to verify that what you have taught him works.
A good conclusion is as important as an introduction. Let’s make a checklist before developing the subject in depth, so that you record in your memory the elements that cannot be missing, in any way, at the end of your writing.
- Address the 3 Ps: purpose, problem and possibility. (It will be discussed later)
- Highlight the main idea: Be sure to emphasize the central idea of the text.
- Summarize the strongest points: Highlight the primary points, demonstrating how reading solved a problem.
- Have a call to action: The goal is to keep the reader interested and committed to your text.
- Create expectations: Seeks to persuade the reader to read more about the topic or related issues.
- Emphasize the benefits: Show the reader how he can make use of the knowledge he has acquired.
In addition, the text must be consistent, both in relation to the subject and in its structure. Remember that the purpose of each sentence is to encourage the reader to read the following, keeping their attention from the title to the call to action.
How to make a conclusion? 3 steps to achieve it perfectly
1. Write an opening sentence
Flee from the clichés “In conclusion”, “To conclude”, etc. After all, the reader already knows that you are about to conclude your text, don’t you? Instead, you can use, for example, “The evidence presented above demonstrates that”, “Finally …”.
2. Avoid repetitions
Although you must address the main points, that does not mean that you have to bore your reader by repeating the same information in an abbreviated way.
You can use phrases such as “Because of”, “As you can see”, “For the reasons mentioned,” you establish a relationship with ideas without repeating them and you have room to conclude in a new and creative way.
3. Leave a lasting impression
Lasting impressions are those that remain in the reader’s mind even after finishing reading the text.
You can achieve them by asking provocative questions, ending with warnings, evoking an image, making a call to action, suggesting results and much more (be inspired by the type of conclusions section!)
How long should a conclusion be?
It is a question that is really very open and subject to many variables to be answered. Actually, the length of a conclusion depends on the type of text you are targeting, the type of audience you are addressing and the intensity of the information you present.
If it is an article like this, for example, that is educational writing for the Internet between 1000 and 1500 words, 2 paragraphs is a good extension and sufficient for a conclusion.
In the case of an investigation, an essay-type text, thesis or a deep study of considerable length, it is correct that the conclusion be between 1 and 4 pages.
I know that we have addressed certain things about the conclusion and that is why I feel it is a good idea to prepare a list of issues that are worth including or not in doing so:
A conclusion should NOT:
Add new information to the conclusion.
Repeat everything you’ve already said with fewer words.
present new arguments.
Show little confidence in exposing the main argument.
Be inconsistent in relation to the issue you addressed in the structure.
A conclusion YES should :
Review main points.
Emphasize the importance of what you want to check.
Retake the result and impact in a concise way that left the main idea.
Motivate to continue thinking about the subject.
Invite to perform a following action through suggestions.
11 examples of conclusions you can implement
In spite of varying a lot according to the type, textual genre and the person for whom you write, there are some principles of conclusions that can help you when elaborating the end of your textual productions. Look at some examples we brought:
1. Conclusion that takes up the introduction
This type of conclusion is the most classic of all. Imagine the following situation: you have produced a text about fashion, in which you have stated in the introduction that the trend of the next season is to dress in colorful clothes. The conclusion could be something like:
“So knowing that the tendency of the next season is to dress by mixing different colors (picking up on an important fact that you have presented previously) , we can expect much more cheerful and intense looks in the coming months.”
2. Conclusion with question
Another interesting artifice you can use is to ask a question with a more challenging tone to instigate your reader and lead him to take an action. This example is more appropriate for informal messages, so always remember to verify who you will write for.
You can use “What do you think about the article? “Or ” And then, you stay out of this trend? ” . Let your imagination flow and think well about different ways to motivate the interaction.
3. Conclusion with conjunctions
Conjunctions such as “therefore , ” “in short , ” “that way,” and others, are good options for connecting the development and the conclusion. Conjunctions are also always welcome when joining the ideas of a text, once they leave the content more organized and fluid.
4. Conclusion with analysis/suggestion
Some types of texts ask for a firmer opinion of the author. If that is your case, the conclusion is an excellent space for you to present a quick analysis and, if possible, even leave a suggestion for who is reading. An example:
After learning all the tips to finalize your texts, we recommend that you continue practicing always, after all, the best way to improve your writing is to start writing!
5. Predictive conclusion
This is the conclusion that demonstrates a thought about the future, based on facts of the present. That is, it makes assumptions taking into account current trends.
6. Conclusion with anecdote
Concluding the story with a fortunate fact allows us to recover the central idea of the text using the reader’s imagination and imagination. It is very useful when the purpose is to leave a memorable memory.
7. Conclusion with brief statements
The conclusion with affirmations can raise the main points in depth, representing the true end of the text through a phrase that sounds like an echo for what has been addressed above.
8. Reflective conclusion
This type of conclusion brings, through the question, the reflection on the unresolved issues, the problems that remain open or the hypotheses about the future. The objective here is to leave the reader thoughtful about the subject addressed.
9. Conclusion by appointment
Quoting phrases from famous people, especially if they are related to the subject, gives authority and serves to express the conclusion through an incredible source of knowledge.
10. Conclusion with problem solving
Here the main problem presented in the text is solved (or solutions are suggested), properly informing resolutions that are applicable and significantly affect the conclusion.
11. Conclusion with analogy
To conclude with an analogy means to establish in the end a relationship between the subject addressed and a situation that has similarities with it.
What is the conclusion we reached on the subject?
It is not difficult to close cycles when it is clear what the route has been, remember? A conclusion only comes when experience and the search for information results in self-knowledge.
The conclusion must be printed the same force that is given to an introduction or a body of text.
Just as the objective of each sentence within a text is to make the reader go to the next one, the conclusion is in charge of closing with detail all that you wanted to demonstrate so that the reader believes in you and returns for your work.
Or at least that’s what we try to do here. Help people with the information we build from experience and research, in this case: how to make a conclusion, from simple and applicable steps, and then suggest that you convey what you learned about it with your own writings and arouse interest To continue on the blog.